Advertising and IMC: Principles and Practice (11th Edition)
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Book Description:
Discover the latest in advertising and IMC with this comprehensive guide. Explore current trends like digital marketing and social media through practical strategies and real-world examples. Essential for marketing professionals.
Advertising and IMC: Principles and Practice (11th Edition)
- Title: Advertising and IMC: Principles and Practice (11th Edition)
- Authors: Sandra Moriarty, Nancy Mitchell, Charles Wood
- ISBN-13: 978-0134481555
- Page Numbers: [Insert number of pages]
- Language: English
This book offers a thorough exploration of the advertising and integrated marketing communications (IMC) industry, updating readers on current trends and developments such as digital marketing, social media, and mobile advertising. It emphasizes a practical approach to crafting and implementing successful IMC strategies, enriched by case studies and examples from renowned brands that elucidate vital concepts. Authored by leading experts in the field, this text serves as an invaluable resource for both budding and seasoned professionals in marketing and communications, equipping them with the essential skills and knowledge to excel in the dynamic world of advertising and IMC.
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