Advertising and Integrated Brand Promotion 8th Edition Thomas O’Guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum
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Book Description:
Master modern advertising with “Advertising and Integrated Brand Promotion, 8th Edition”. Explore cutting-edge promotional strategies and the latest industry trends in this comprehensive guide by leading experts. Ideal for both students and professionals. ISBN: 978-1337110211.
Advertising and Integrated Brand Promotion, 8th Edition
- Authors: Thomas O’Guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum
- ISBN: 978-1337110211
- Page numbers: N/A
- Language: English
“Advertising and Integrated Brand Promotion, 8th Edition” offers a comprehensive exploration of the fundamental concepts of advertising and promotional strategies in the modern digital landscape. Authored by experts including Thomas O’Guinn, Chris Allen, Richard J. Semenik, and Angeline Close Scheinbaum, this book dives deep into the world of integrated marketing communications, demonstrating effective techniques and cutting-edge approaches. With an emphasis on real-world application, the updated edition includes the latest trends and technologies that are transforming advertising. It is the ideal resource for students and professionals keen on mastering the art of branding and promotion in the contemporary marketing environment.
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