Advertising and Promotion: An Integrated Marketing Communications Perspective (11th edition) Your Indispensable Tool
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Book Description:
ISBN-13: 9781259548147
Advertising and Promotion: An Integrated Marketing Communications Perspective (11th edition) is a comprehensive and up-to-date textbook that explores the world of advertising and promotion from a strategic, integrated marketing communications perspective. The book covers all aspects of advertising and promotion, including traditional media, digital marketing, social media, public relations, and sales promotion.
The authors provide a thorough overview of the advertising and promotion process, from setting objectives and developing a creative strategy to executing campaigns and evaluating their effectiveness. They also discuss the role of advertising and promotion in the overall marketing mix, as well as the importance of integrating all communication channels to create a cohesive brand message.
Throughout the book, real-world examples and case studies are used to illustrate key concepts and principles. The authors also provide practical tips and insights for students looking to pursue a career in advertising and promotion.
Advertising and Promotion: An Integrated Marketing Communications Perspective (11th edition) is a valuable resource for students studying marketing, advertising, and communications, as well as professionals working in the field.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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