Advertising and Promotion An integrated marketing Communications Perspective (12th Canadian edition)
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Book Description:
Master the latest in marketing communications with the 12th Canadian edition of “Advertising and Promotion” by Belch, Guolla. Key focus on digital/social media, updated case studies, and essential strategies for today’s market. ISBN: 978-1260570991.
Advertising and Promotion: An Integrated Marketing Communications Perspective (12th Canadian Edition)
- Authors: George Belch, Michael Belch, Michael A. Guolla
- ISBN: 978-1260570991
- Publisher: McGraw-Hill Education
- Language: English
Description: This edition of Advertising and Promotion: An Integrated Marketing Communications Perspective provides a thorough exploration into the core concepts of advertising and promotions, while integrating contemporary issues and changes in the industry. With a focus on the use of digital and social media marketing, this textbook offers a comprehensive guide on creating cohesive and effective marketing communications strategies. It addresses the need for critical analytical skills and creative thinking required to effectively compete in today’s dynamic marketplace. Updated case studies and examples throughout the book illustrate the most current practices and scenarios in the field.
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