Advertising, Promotion, and other aspects of Integrated Marketing Communications 10th J. Craig Andrews
$39.99
Buy Original PDF from Publisher ==> Download link will be sent to your email immediately or no later than 24 hours after purchase.
Pls, double check your email before paying.
* Caution: You’re going to buy a digital copy (in PDF format), not a paper book, access code or audiobook.
* Full or Partial Refund if the item is not as described.
* Full refund for faulty products, no question asked.
Maybe you will like it
Books 22 10
Books 22 10
Books 22 10
Book Description:
Master the latest in digital marketing and IMC with the 10th edition of “Advertising, Promotion, and Other Aspects of Integrated Marketing Communications” by J. Craig Andrews. Updated content in this comprehensive guide from Cengage Learning covers essential strategies and current trends.
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 10th Edition
Author: J. Craig Andrews
Publisher: Cengage Learning
ISBN: 978-1337282659
Book Details:
- Title: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 10th Edition
- Author: J. Craig Andrews
- ISBN: 978-1337282659
- Publisher: Cengage Learning
- Edition: 10th
- Language: English
This comprehensive textbook provides a detailed overview of the field of integrated marketing communications (IMC). It covers the fundamental concepts and practices of advertising, promotion, public relations, and other forms of IMC. The 10th edition has been updated to reflect the latest developments in the field, including the increasing use of digital marketing and social media.
Everyone wins when we break down barriers to knowledge and learning. This site is your leading authority in digital course materials, eTextbooks, and student savings. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.
A title
Up to 90% cheaper compared to print. High-quality searchable PDF format, ideal for printing.
Read Offline
Access your PDF ebook anytime and anywhere. No expiration date! No DRM protection.
Safe & Secure Payments
100% Secure payment with 256-bit SSL Encryption.