Applied Behavior Analysis
Authors: John O. Cooper, Timothy E. Heron, and William L. Heward
Publisher: Pearson
ISBN: 978-0134752556
Applied Behavior Analysis offers a thorough exploration of behavior analysis principles and their applications in various fields, including education, mental health, and business. The text provides an insightful historical background, fundamental concepts of operant and classical conditioning, and practical applications in different professional settings.
Key Features:
- Comprehensive exploration of behavior analysis
- Accessible, clear, and concise writing style
- Richly illustrated with numerous examples and case studies
- Ideal for students, practitioners, and researchers in the discipline