Basic Marketing Research Using Microsoft Excel Data Analysis 3rd Edition by Alvin C. Burns
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Book Description:
Discover key marketing research techniques with “Basic Marketing Research Using Microsoft Excel Data Analysis, 3rd Edition” by Alvin C. Burns. This guide integrates Excel for practical, hands-on analysis and real-world application, essential for students and professionals. ISBN: 978-0135078228.
Basic Marketing Research Using Microsoft Excel Data Analysis, 3rd Edition
Author: Alvin C. Burns
ISBN: 978-0135078228
Publisher: Routledge
Edition: 3rd Edition
Language: English
Description: “Basic Marketing Research Using Microsoft Excel Data Analysis, 3rd Edition” by Alvin C. Burns is an essential resource for students and professionals embarking on market research. This edition continues to integrate Microsoft Excel as a tool for statistical analysis, providing a practical, hands-on approach to learning. It starts with foundational marketing research concepts, then delves into Excel-specific instruction, ensuring readers can apply learned methods directly to real-world data. This book is particularly effective for those seeking to understand how quantitative analysis in marketing can be executed effectively using Excel.
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