Business Communication Process Product by Mary Ellen Guffey Dana Loewy
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Books 22 10
Books 22 10
Book Description:
Master professional communication with “Business Communication Process and Product” by Mary Ellen Guffey and Dana Loewy, a comprehensive guide covering both traditional and digital business communication methods, enriched with real-world examples and practical exercises.
Business Communication Process and Product
Authors: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
Publication Date: 2021
ISBN: 978-1305957961
Description: Business Communication Process and Product by Mary Ellen Guffey and Dana Loewy offers an insightful exploration of business communications. Designed for effectiveness in both traditional and digital modes, this comprehensive guide steers through all stages of communication – from planning and writing to presenting and critical evaluation. This textbook is systematically divided into five parts, each focusing on crucial aspects of business communication: The Communication Process, Effective Business Writing, Effective Business Speaking, Interpersonal Communication, and Advanced Communication Topics. The content is enriched with practical advice, real-world examples, case studies, exercises, and self-assessment tools, making this an ideal resource for developing professional communication skills.
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