Business communication today
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Book Description:
“Discover key communication strategies for modern business with ‘Business Communication Today’ by Courtland L. Bovée and John V. Thill. Master written, oral, and digital communication to excel in global markets. 2023 edition with updated case studies and technology trends.”
Business Communication Today
Authors: Courtland L. Bovée and John V. Thill
ISBN: 978-1292215341
Publisher: Pearson
Publication Year: 2023
Language: English
About the Book:
Business Communication Today by Courtland L. Bovée and John V. Thill stands as a definitive guide in the landscape of business communication, highlighting the cruciality of effective communication in the global business sphere. This comprehensive text offers readers an extensive exploration of various facets of business communication, including written, oral, interpersonal, and digital communication strategies.
The latest edition of this seminal work integrates contemporary examples and case studies to illustrate core concepts, ensuring a practical learning experience. It delves into the evolution of communication technologies and presents up-to-date trends that reshape the business communication landscape. Key features of this text include an emphasis on real-world application, ethical communication practices, and the incorporation of cutting-edge technology use in business settings.
For students embarking on their academic journeys and professionals keen on refining their communication skills, Business Communication Today offers indispensable insights that foster professional growth and success in the modern business environment.
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