Book Description:
Explore the critical role of Business Intelligence (BI) and Analytics in decision support with this essential guide. Master data management and analytic techniques through practical examples and case studies. Ideal for students and professionals aiming to enhance their decision-making skills with data-driven insights.
Business Intelligence and Analytics Systems for Decision Support
Authors: Ramesh Sharda, Dursun Delen, Efraim Turban, Janine Aronson, Ting Peng Liang
ISBN: 978-0133050905
Publisher: Pearson Education, Inc.
This comprehensive textbook delves into the realm of Business Intelligence (BI) and Analytics, providing an essential guide for decision support in contemporary business environments. The book is systematically organized into five parts, each focusing on crucial aspects starting from fundamental concepts to advanced topics in BI and analytics. Readers will gain insights into data and information management, analytic techniques, and decision support systems, enriched with numerous examples and case studies to bridge theory with practical application. A potent resource for students, practitioners, and researchers, this book is key to mastering the art of using data and analytics for decision making.