Book Description:
Master the essentials of BI and analytics with this authoritative guide from Turban, Sharda, and Delen. Rich in theory and practice, it covers the full BI lifecycle, aiding both novices and experts in enhancing decision-making.
Business Intelligence and Analytics Systems for Decision Support, Global Edition
Authors: Efraim Turban, Ramesh Sharda, Dursun Delen
ISBN: 978-1292009209
Publisher: Pearson Education
Language: English
Details: This textbook is an essential guide for understanding the role of business intelligence (BI) and analytics in organizational decision-making. It delves deep into the BI lifecycle, demonstrating both theoretical and practical applications that cater to both beginners and advanced users.
Key Features of the Book:
- Comprehensive coverage of BI and analytics from data collection to decision-making processes.
- Rich in real-world examples and case studies demonstrating practical application of BI tools and techniques.
- Various hands-on exercises and projects designed to enforce the learning and application of concepts.
- Authored by highly respected experts in the field of business intelligence and analytics.