Book Description:
Master B2B marketing with the 12th edition of ‘Business Marketing Management’ by Michael D. Hutt. This updated guide covers latest trends and offers insights, case studies, and practical applications for real-world success.
Business Marketing Management: B2B, 12th Edition
Business Marketing Management: B2B by Michael D. Hutt stands as an authoritative book that dives deep into the intricacies of business-to-business marketing. Updated with the newest trends and practices, this 12th edition provides insights that align with modern challenges and opportunities in the business marketing sphere. The book is rich in content, featuring case studies, essential theories, and practical applications that help readers not just learn, but apply the concepts in real-world situations.
- Title: Business Marketing Management: B2B, 12th Edition
- Author: Michael D. Hutt
- ISBN: 978-1337296540
- Page Numbers: Data unavailable
- Language: English
- Edition: 12th