Business Research Methods (12th Edition) Your Indispensable Tool
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Book Description:
ISBN-13: 9780073521503
The 12th edition of Business Research Methods is a comprehensive guide for students and professionals looking to conduct research in the business world. This book covers all aspects of the research process, from formulating research questions to analyzing data and presenting findings.
The book begins by introducing the reader to the importance of research in business and the different types of research methods available. It then delves into the process of designing a research study, including selecting a research design, sampling methods, and data collection techniques.
The book also covers how to analyze and interpret data using statistical methods and how to present research findings in a clear and concise manner. Additionally, it includes chapters on qualitative research methods, survey research, and experimental research.
Throughout the book, real-world examples and case studies are used to illustrate key concepts and provide practical insights into conducting research in a business setting.
Business Research Methods is a valuable resource for anyone looking to enhance their research skills and make informed business decisions based on data-driven insights.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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