CB Consumer Behaviour 2nd Canadian Edition Barry J. Babin, Eric Harris, Kyle Murray
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Book Description:
“Explore consumer psychology with ‘CB Consumer Behaviour, 2nd Canadian Edition’ by Babin, Harris, & Murray. Focused on Canadian market specifics, this text delves into how environmental and psychological factors influence consumer behavior. Ideal for marketers and academics.”
CB Consumer Behaviour, 2nd Canadian Edition
- Title: CB Consumer Behaviour, 2nd Canadian Edition
- Authors: Barry J. Babin, Eric Harris, Kyle Murray
- ISBN: 978-0176570385
- Page Numbers: Not Available
- Language: English
“CB Consumer Behaviour, 2nd Canadian Edition” dives into the intricate landscape of consumer psychology, blending classic theory with cutting-edge research to offer a comprehensive look into consumer decisions. Authored by experts Barry J. Babin, Eric Harris, and Kyle Murray, this edition specifically targets Canadian market nuances and consumer behaviours. Whether you are a marketer, entrepreneur, or academic, this text provides invaluable insights into how environmental and psychological factors shape consumer habits and preferences in the Canadian landscape.
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