Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability 15th Edition Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford
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Book Description:
Master the art of strategic management with “Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition.” This comprehensive guide covers essential strategies for decision-making, analysis, and adapting to global business challenges.
Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability 15th Edition
- Authors: Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford
- ISBN: 978-0134522159
- Edition: 15th
- Language: English
- Page Numbers: Not Available
“Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability” is a comprehensive guide designed for students and professionals keen on understanding the dynamic field of strategic management. This 15th edition by Thomas L. Wheelen and colleagues delves deeply into the essentials of strategic analysis, decision-making, and the impact of global considerations. Each chapter is meticulously crafted to introduce key concepts in a clear and engaging manner, preparing readers to face the challenges of an increasingly complex business environment. By integrating globalization, innovation, and sustainability, the authors ensure that readers have access to the most pertinent, up-to-date perspectives in strategic management.
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