Consumer Behavior 12th Edition
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Book Description:
“Explore the dynamics of marketplaces with ‘Consumer Behavior’ by Leon G. Schiffman, 12th Edition, published by Pearson. Delve into current research, real-world applications, interactive learning, and cross-cultural insights on consumer behavior to understand and predict consumer actions.”
Consumer Behavior
Author: Leon G. Schiffman
Publisher: Pearson, 2021
ISBN: 978-0-13-519574-5
Introduction: Consumer Behavior, 12th Edition, offers an exhaustive and current exploration of consumer behavior. This edition blends classic theoretical frameworks with contemporary research and practical applications, enabling a thorough comprehension of the various factors that dictate consumer behavior.
- In-depth analysis of consumer behavior: Explores all dimensions of consumer behavior from individual influences to the broader social and cultural factors.
- Real-world case studies and examples: Illustrates the practical application of consumer behavior principles in various business scenarios.
- Interactive learning tools: Features online activities, quizzes, and simulations to solidify understanding and boost student engagement.
- Cross-cultural insights: Provides a look at consumer behavior in different cultural contexts, highlighting specific challenges and opportunities in international marketing.
- New and updated content: Incorporates the latest research findings and trends, including the influence of digital innovations like social media, mobile technology, and artificial intelligence on consumer choices.
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