Consumer Behavior 7th Edition by Wayne D. Hoyer Wayne D. Hoyer
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Book Description:
“Explore the latest in consumer psychology with ‘Consumer Behavior 7th Edition’ by Wayne D. Hoyer. Delve into how social and cultural factors affect buying decisions and the new trends in digital commerce. Ideal for both students and professionals.”
Consumer Behavior 7th Edition by Wayne D. Hoyer
- Title: Consumer Behavior 7th Edition
- Author: Wayne D. Hoyer
- ISBN: 978-1305507272
- Page Numbers: Not Available
- Language: English
“Consumer Behavior 7th Edition” by Wayne D. Hoyer offers a comprehensive exploration of how consumer psychology influences purchasing choices and behavior. This edition continues to detail the essential concepts of consumer behavior theory and practice. It delves into how societal, psychological, and cultural aspects impact consumer decisions and discusses the latest trends in digital consumption and ecommerce. Ideal for students and professionals alike, this book bridges academic theory with real-world marketing applications, providing insightful analyses and an understanding of how consumer preferences shape the market.
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