Consumer Behavior Building Marketing Strategy 13th David L Mothersbaugh, Delbert I Hawkins
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Book Description:
“Explore the latest in consumer behavior with the 13th Edition of ‘Consumer Behavior: Building Marketing Strategy’ by Mothersbaugh & Hawkins. Dive deep into how psychological, social, and environmental factors shape marketing strategies through real-world data and case studies. Essential for marketers and students.”
Consumer Behavior: Building Marketing Strategy, 13th Edition
- Title: Consumer Behavior: Building Marketing Strategy
- Authors: David L. Mothersbaugh, Delbert I. Hawkins
- Edition: 13th
- ISBN: 978-1259232541
- Language: English
“Consumer Behavior: Building Marketing Strategy” provides a robust and contemporary approach into consumer behavior studies in the 13th edition by David L. Mothersbaugh and Delbert I. Hawkins. This textbook offers a deep dive into understanding how market strategies are influenced and shaped by consumer behaviors, integrating psychological, social, and environmental aspects. The authors expose readers to a comprehensive range of marketing strategies backed by real-world data and case studies, ensuring a practical learning experience catering to both marketing professionals and students alike. With updated content to reflect the latest trends and changes in consumer behavior, this edition remains an essential resource for nurturing strategic marketing expertise.
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