Consumer Behavior: Building Marketing Strategy 14th Edition David L. Mothersbaugh, Delbert I. Hawkins
$39.99
Buy Original PDF from Publisher ==> Download link will be sent to your email immediately or no later than 24 hours after purchase.
Pls, double check your email before paying.
* Caution: You’re going to buy a digital copy (in PDF format), not a paper book, access code or audiobook.
* Full or Partial Refund if the item is not as described.
* Full refund for faulty products, no question asked.
Maybe you will like it
Book Description:
Explore the latest insights in consumer behavior with the 14th edition of “Consumer Behavior: Building Marketing Strategy” by David L. Mothersbaugh and Delbert I. Hawkins. Updated research and practical applications help marketers craft effective strategies for today’s dynamic consumer landscape.
Consumer Behavior: Building Marketing Strategy, 14th Edition
- Author: David L. Mothersbaugh, Delbert I. Hawkins
- ISBN: 978-1260100044
“Consumer Behavior: Building Marketing Strategy” offers a comprehensive, dynamic, and practical approach to understanding consumer behavior. This 14th Edition, authored by David L. Mothersbaugh and Delbert I. Hawkins, provides enriched insight into the complex world of consumer decision-making. This edition delves deeper into evolving consumer behaviors with updated research and real-world applications designed to help marketers tailor strategies that effectively target modern consumers. The material is thoughtfully structured to deepen understanding of critical concepts while illustrating how to apply theoretical lessons in real-world marketing scenarios. Ideal for both students and professionals eager to refine their strategic skills, this book remains an essential tool for fostering a competitive advantage in today’s fast-paced market environment.
Everyone wins when we break down barriers to knowledge and learning. This site is your leading authority in digital course materials, eTextbooks, and student savings. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.
A title
Up to 90% cheaper compared to print. High-quality searchable PDF format, ideal for printing.
Read Offline
Access your PDF ebook anytime and anywhere. No expiration date! No DRM protection.
Safe & Secure Payments
100% Secure payment with 256-bit SSL Encryption.