Consumer Behavior: Buying, Having, and Being, Global Edition 13th Edition Michael R. Solomon
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Book Description:
“Explore the latest in consumer psychology with ‘Consumer Behavior: Buying, Having, and Being, 13th Global Edition’ by Michael R. Solomon. Understand the forces that influence buying decisions through robust theoretical insights and real-world applications.”
Consumer Behavior: Buying, Having, and Being, Global Edition 13th Edition
- Author: Michael R. Solomon
- ISBN: 978-1292318103
- Edition: 13th
- Language: English
“Consumer Behavior: Buying, Having, and Being” by Michael R. Solomon is a comprehensive guide to the field of consumer behavior. This global edition, updated and relevant for modern markets, delves into how buying decisions are made and what psychological, social, and environmental factors influence those decisions. Perfect for students and professionals alike, this book combines theoretical concepts with real-world examples to help readers understand the complex nature of consumer decisions in today’s dynamic marketplace.
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