Book Description:
Discover the essentials of consumer psychology with “Consumer Behaviour: Buying, Having, Being” (7th Canadian Edition) by Solomon, White, and Dahl. Explore up-to-date research and real-world examples tailored to the Canadian market. Must-read for mastering consumer insights.
Consumer Behaviour: Buying, Having, Being (7th Canadian Edition)
- Authors: Michael R. Solomon, Katherine White, Darren W. Dahl
- ISBN: 978-0133958096
- Edition: 7th Canadian Edition
- Language: English
- Page Numbers: Information not available
“Consumer Behaviour: Buying, Having, Being,” now in its 7th Canadian Edition, dives deep into the numerous factors influencing consumer choices. Authored by leading experts Michael R. Solomon, Katherine White, and Darren W. Dahl, this book provides a thorough understanding of the psychological, social, and economic underpinnings of consumer actions. Using contemporary examples and cutting-edge research, the authors explore both the fundamentals and emerging trends in consumer behavior. This edition is especially tailored for a Canadian audience, integrating local culture, norms, and economic conditions, making it a must-have resource for students and professionals alike looking to master the art of consumer insights.