Consumer Behaviour Buying, Having, Being 8th Canadian Edition Michael R. Solomon, Katherine White, Darren W. Dahl
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Book Description:
“Dive into ‘Consumer Behaviour: Buying, Having, Being’ (8th Canadian Edition) by Solomon, White, and Dahl for key insights on modern consumer influences, tailored for Canadian audiences to enhance strategic marketing decisions. ISBN: 978-0135433942.”
Consumer Behaviour: Buying, Having, Being (8th Canadian Edition)
- Authors: Michael R. Solomon, Katherine White, Darren W. Dahl
- ISBN: 978-0135433942
- Edition: 8th Canadian Edition
- Language: English
- Page Numbers: [To be updated]
“Consumer Behaviour: Buying, Having, Being” offers a thorough insight into the mind of the modern consumer. Emphasizing the impact of consumer behavior on marketing, this book delves into psychological, social, and economic influences on purchasing decisions. The 8th Canadian Edition, updated by Michael R. Solomon, Katherine White, and Darren W. Dahl, brings localized content that makes it more relevant for Canadian students and professionals. From traditional discussions on demographics and psychographics to complex consumer dynamics in the digital age, this edition serves as an indispensable tool for understanding consumer trends necessary for creating impactful marketing strategies.
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