Contemporary Advertising 14th Edition William F. Arens
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Book Description:
“Explore the latest in advertising with ‘Contemporary Advertising, 14th Edition’ by William F. Arens. Dive into new trends, technologies, and strategic insights crucial for effective ad campaigns across digital and traditional media.”
Contemporary Advertising, 14th Edition
- Title: Contemporary Advertising, 14th Edition
- Author: William F. Arens
- ISBN: 978-0078028953
- Page Numbers: Not Specified
- Language: English
“Contemporary Advertising, 14th Edition” by William F. Arens offers a comprehensive exploration of the evolving world of advertising. The book delves into fundamental principles while incorporating the latest trends and technologies that are shaping the advertising industry today. It provides insights into the strategic planning behind successful campaigns and discusses various forms of advertising including digital, social, and traditional media. With a blend of theoretical knowledge and practical examples, this edition serves as an invaluable resource for students and professionals aiming to master the art of effective advertising.
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