Contemporary Advertising 15th Edition William F. Arens
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Book Description:
Explore “Contemporary Advertising 15th Edition” by William F. Arens, the definitive guide on modern advertising trends and technology in marketing. Essential for students and professionals, it blends theory with practical insights into consumer behavior and ethics in advertising.
Contemporary Advertising 15th Edition
- Title: Contemporary Advertising 15th Edition
- Author: William F. Arens
- ISBN: 978-1259548154
- Page Numbers: Not Available
- Language: English
“Contemporary Advertising” by William F. Arens is a comprehensive exploration of the vital role advertising plays in today’s marketing landscape. Now in its 15th edition, this book is updated to reflect the latest trends and technologies that redefine the ways in which advertising reaches its audience. It covers everything from traditional forms to the newest digital media, integrating theory with real-world practices to create an invaluable resource for students and professionals alike. This edition also includes insights into consumer behavior, use of big data, and the ethical implications of advertising. It prepares readers not only to understand the advertising industry today but also to engage with it critically.
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