Contemporary Advertising 16th
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Book Description:
“Explore the latest in advertising with ‘Contemporary Advertising, 16th Edition’ by Arens, Stafford, and Weigold. This edition covers new trends such as social media and mobile advertising, with case studies and resources for students and professionals. ISBN: 978-1260570830.”
Contemporary Advertising, 16th Edition
Author: William F. Arens, James E. Stafford, Christine M. Weigold
ISBN: 978-1260570830
Publisher: McGraw-Hill
Language: English
Pages: Information not provided
About This Book:
Contemporary Advertising, now in its 16th edition, delves into the dynamic and evolving world of advertising. This comprehensive guide is co-authored by industry experts with a wealth of academic and practical experience, ensuring a synthesis of theory and real-world application. The latest edition includes updates and new content reflecting recent developments in areas such as social media marketing, mobile advertising, data analytics, and the global reach of advertising campaigns.
Key features of this edition include:
- Case Studies: Practical examples showing the application of advertising principles in real business situations.
- Web Resources: Curated links to further resources to enhance understanding of complex concepts.
- Activities: Engaging exercises designed to reinforce learning and application of knowledge.
- Glossary: Comprehensive list of terms and definitions to aid in mastering advertising terminology.
Suitable for students and professionals alike, Contemporary Advertising provides a deep dive into the industry essentials along with the latest trends impacting the world of advertising today.
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