Contemporary Advertising 16th Edition By William Arens William Arens
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Book Description:
Dive into “Contemporary Advertising, 16th Edition” by William Arens. Explore updated insights on advertising’s evolution in technology and culture, essential for students and professionals in the industry.
Contemporary Advertising, 16th Edition
- Title: Contemporary Advertising, 16th Edition
- Author: William Arens
- ISBN: 978-1260259308
- Language: English
- Page Numbers: Not Available
Dive into the dynamic realm of advertising with the latest edition of “Contemporary Advertising” by William Arens. This 16th edition brings updated insights and an in-depth analysis of how advertising continues to evolve in the face of technology, culture, and business innovations. With an approachable narrative and key up-to-date examples, the book dissects the strategies behind successful advertising and the impact it has on our daily lives. Aimed at students and professionals alike, this edition serves as an essential resource for understanding the current landscape of the advertising industry.
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