Corporate Communication 7th edition Paul A Argenti
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Book Description:
“Explore the latest in corporate communication with Paul A. Argenti’s 7th Edition of ‘Corporate Communication: A Strategic Approach.’ Comprehensive and updated, this essential textbook melds theory with practical insights, enriched by case studies, ethical perspectives, and global views. Ideal for students and professionals. ISBN: 978-0073403274”
Corporate Communication: A Strategic Approach
Author: Paul A. Argenti
Publisher: McGraw-Hill Education
Edition: 7th
ISBN: 978-0073403274
Introduction:
Corporate Communication: A Strategic Approach, 7th Edition provides a comprehensive and up-to-date guide to the theory and practice of corporate communication. This thoroughly revised edition incorporates the latest research and best practices, offering a comprehensive overview of the field and its importance in the modern business environment.
Key Features:
- Case studies and examples illustrate real-world challenges and successes in corporate communication, providing practical insights for students and practitioners.
- Ethical considerations are woven throughout the text, raising important questions about the role of corporate communication in society.
- International perspectives highlight the global nature of contemporary communication, broadening students’ understanding of the field.
This essential textbook is an invaluable resource for students and professionals in communication, public relations, advertising, marketing, and business. It provides a solid foundation for building effective and ethical corporate communication strategies that align with organizational goals and resonate with diverse audiences.
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