Book Description:
Explore strategic management with “Crafting and Executing Strategy: The Quest for Competitive Advantage,” a leading textbook that combines theory with practice to help navigate business challenges effectively. A comprehensive guide for both students and professionals.
Crafting and Executing Strategy: The Quest for Competitive Advantage
Authors: Arthur Thompson, Margaret Peteraf, John Gamble, A.J. Strickland II
ISBN: 978-0077720599
Publisher: McGraw-Hill Education
Language: English
Book Description:
This comprehensive textbook, Crafting and Executing Strategy: The Quest for Competitive Advantage, by Arthur Thompson, Margaret Peteraf, John Gamble, and A. J. Strickland II, is a leading resource in strategic management. Its detailed analysis combines theoretical rigor with practical insights, providing the necessary tools to navigate and succeed in the competitive business landscape.
The book is divided into four parts, each tackling different aspects of strategic management:
- Foundations of Strategy: Explore the core concepts of strategy and strategic management.
- Formulating Strategy: Dive into the development of competitive advantages and alignment of business models with resources.
- Implementing Strategy: Covers the execution of strategies, focusing on building supportive organizational cultures and managing necessary changes.
- Evaluating and Controlling Strategy: Emphasizes the evaluation and adjustment of strategies through strategic audits and performance measurements.
Geared towards students and professionals alike, Crafting and Executing Strategy is an indispensable guide filled with expert knowledge and real-world applications, ensuring a deep understanding of strategic management and its application to real-world problems.