Book Description:
ISBN-13: 9783319619842
Customer Engagement Marketing is a comprehensive guide that explores the strategies and techniques businesses can use to effectively engage with their customers. The book covers a wide range of topics, including customer relationship management, social media marketing, email marketing, and customer loyalty programs.
The author provides practical advice on how to create personalized and targeted marketing campaigns that resonate with customers and drive sales. The book also delves into the importance of building strong relationships with customers and the role of customer feedback in improving products and services.
Throughout the book, real-world examples and case studies are used to illustrate key concepts and demonstrate successful customer engagement strategies. The author emphasizes the importance of understanding customer behavior and preferences in order to create meaningful and impactful marketing campaigns.
Customer Engagement Marketing is a valuable resource for businesses looking to enhance their customer engagement efforts and build long-lasting relationships with their customers. Whether you are a marketing professional or a business owner, this book provides practical insights and strategies that can help you improve your customer engagement marketing efforts.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.