Customer Relationship Management: Concepts and Technologies (3rd Edition) For A Comprehensive Guide
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Book Description:
ISBN-13: 9781138789821
Customer Relationship Management: Concepts and Technologies (3rd Edition) is a comprehensive guide that explores the principles and practices of managing customer relationships in today’s digital age. The book covers a wide range of topics, including the evolution of CRM, customer data management, customer analytics, and the role of technology in CRM.
The authors provide a detailed overview of the key concepts and strategies used in CRM, such as customer segmentation, targeting, and positioning. They also discuss the importance of building strong customer relationships through personalized communication and engagement.
In addition, the book delves into the various technologies that are used in CRM, such as CRM software, data analytics tools, and social media platforms. The authors explain how these technologies can be leveraged to improve customer satisfaction, increase customer loyalty, and drive business growth.
Customer Relationship Management: Concepts and Technologies (3rd Edition) is a valuable resource for anyone looking to enhance their understanding of CRM and learn how to effectively implement CRM strategies in their organization. With its practical insights and real-world examples, this book is a must-read for marketing professionals, business owners, and anyone interested in improving customer relationships.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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