Book Description:
Explore the latest in sales management with Dalrymple’s Sales Management: Concepts and Cases, 10th Edition. This indispensable guide by William L. Cron offers updated strategies and real-world case studies for effective sales leadership and practical applications.
Dalrymple’s Sales Management: Concepts and Cases, 10th Edition
Author: William L. Cron
ISBN: 978-0470169650
Edition: 10th
Language: English
Page Numbers: Not Available
Dalrymple’s Sales Management: Concepts and Cases, 10th Edition by William L. Cron, is an essential resource for students and professionals in the field of sales management. This edition updates and expands on the foundational concepts, strategies, and practical applications necessary for effective sales leadership and management. Covering contemporary issues such as CRM technologies, social media integration, and ethical sales practices, this book provides comprehensive insights into the dynamics of sales organizations and customer relationships. With its case-based approach, it offers real-world scenarios that help illustrate the complexities of sales management and strategic decision-making.