Book Description:
Explore essential data mining skills with “Data Mining for Business Analytics” by Shmueli, Bruce, and Patel. Delve into statistical techniques and machine learning with practical R implementations. Ideal for students and professionals aiming to leverage analytics for business insights.
Data Mining for Business Analytics: Concepts, Techniques, and Applications in R
- Author: Galit Shmueli, Peter C. Bruce, Nitin R. Patel
- ISBN: 978-1118879368
- Page Numbers: Information not available
- Language: English
“Data Mining for Business Analytics: Concepts, Techniques, and Applications in R” offers an insightful introduction to data mining for business and data analytics. Authored by leading academics in the field, this book is essential for understanding complex statistical, machine learning and data mining techniques. It outlines methodologies that are clearly presented and implemented using the open source software R, making it an ideal resource for students and professionals. Whether it’s predicting customer behavior, operations optimization, or competitive strategies, this book provides the necessary tools and real-world contexts to successfully apply data-driven analytic techniques.