Design of Business: Why Design Thinking is the Next Competitive Advantage
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Book Description:
Discover how design thinking can become your business’s ultimate edge over competitors in Roger Martin’s “Design of Business.” Learn through case studies and strategies how to innovate and stay relevant in the ever-evolving market.
Design of Business: Why Design Thinking is the Next Competitive Advantage
- Author: Roger Martin
- Publisher: Harvard Business Review Press
- ISBN: 978-1422177808
In this revolutionary text, Roger Martin champions design thinking as the foremost competitive edge for modern businesses. He illustrates how this approach can be utilized to develop innovative, user-centric products, services, and experiences.
Martin meticulously defines design thinking as a user-focused methodology for tackling challenges. He details its applications in various business scenarios, ranging from product design to enhancing customer relations.
Through a variety of case studies, Martin showcases businesses that have leveraged design thinking to secure a market advantage. Additionally, he furnishes a detailed guide for organizations aiming to incorporate these practices.
Design of Business is an essential read for leaders eager to maintain a competitive stance in today’s fast-evolving marketplace.
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