Dynamics of Mass Communication: Media in Transition Joseph R. Dominick 9780073526195
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Books 22 10
Books 22 10
Dynamics of Mass Communication: Media in Transition, 12th Edition
- Author: Joseph R. Dominick
- ISBN: 978-0073526195
- Edition: 12th
- Language: English
- Page Numbers: Information not available
“Dynamics of Mass Communication: Media in Transition” provides an in-depth look at the evolving landscape of mass media in a rapidly changing world. Authored by Joseph R. Dominick, this 12th edition helps readers understand the dynamics at play in media industries as they adapt to new technologies, changing audiences, and shifting business models. The text covers a broad range of topics, including technological advances in news media, changes in advertising strategies, media convergence, and the implementation of digital formats across different platforms. It is a vital resource for students of media studies, offering foundational knowledge alongside contemporary case studies and research.
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