E-Commerce 2017, 13th Edition 978-0134601564 Kenneth C. Laudon, Carol Guercio Traver
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E-Commerce 2017, 13th Edition
- ISBN: 978-0134601564
- Authors: Kenneth C. Laudon, Carol Guercio Traver
- Publisher: Pearson
About the Book: E-Commerce 2017, 13th Edition offers a comprehensive exploration of the critical issues and technologies influencing the world of e-commerce. This edition emphasizes the importance of data usage and ethical considerations while engaging with modern economic environments. With industry-leading insights, it equips students with the necessary tools and perspectives to craft and execute effective e-commerce strategies within both retail and service sectors.
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