E-Commerce 2018: Global Edition 14th Edition Kenneth C. Laudon 9781292251707
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Books 22 10
Books 22 10
E-Commerce 2018, Global Edition 14th Edition
- Title: E-Commerce 2018, Global Edition 14th Edition
- Author: Kenneth C. Laudon, Carol Guercio Traver
- ISBN: 978-1292251707
- Page Numbers: Not specified
- Language: English
“E-Commerce 2018, Global Edition 14th Edition” by Kenneth C. Laudon and Carol Guercio Traver offers a comprehensive exploration of the key concepts and latest trends shaping the world of e-commerce. This edition provides an in-depth analysis of the technological foundations, emerging trends, and strategic practices that have come to define e-commerce globally. With its detailed coverage from an expert viewpoint, the book ensures a solid grounding for students, professionals, and entrepreneurs aiming to better understand the online business landscape and position themselves for success in this rapidly evolving sector.
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