E-Commerce 2018 Kenneth C. Laudon 9780134839516
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E-Commerce 2018: Business, Technology, Society, 14th Edition
- Title: E-Commerce 2018: Business, Technology, Society, 14th Edition
- Author: Kenneth C. Laudon
- ISBN: 978-0134839516
- Page numbers: Not Available
- Language: English
“E-Commerce 2018: 14th Edition” by Kenneth C. Laudon offers a comprehensive exploration into the world of electronic commerce. This edition continues to delve into the key practices, technologies, and challenges facing the e-commerce industry today. Through scholarly discussions, it analyzes different aspects of e-commerce, including digital markets, digital goods, and online marketing strategies, providing both newcomers and seasoned professionals with essential insights into the theoretical and practical dimensions of operating in the digital economy. Reflecting the latest trends and regulations in the global e-commerce landscape, this book serves as an invaluable resource for students and professionals alike.
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