E-Commerce 2019: Business, Technology and Society 15th Edition
- Title: E-Commerce 2019: Business, Technology and Society 15th Edition
- Author: Kenneth C. Laudon, Carol Guercio Traver
- ISBN: 978-0134998459
- Language: English
- Edition: 15th
- Year of Publication: 2019
“E-Commerce 2019: Business, Technology and Society” offers a deep dive into the evolving field of e-commerce. Spearheaded by experts Kenneth C. Laudon and Carol Guercio Traver, this 15th edition provides an updated examination of the pivotal technologies, business strategies, and societal implications of online commerce. Essential for students and professionals, this edition illuminates the dynamic interplay of technological advancement and e-commerce growth, equipping readers with the insights needed to thrive in this fast-paced environment.