Book Description:
“Master the art and science of entrepreneurship with this essential guide by Charles Bamford and Garry Bruton. Discover innovative strategies and practical frameworks to launch and grow successful ventures. Ideal for both aspiring and seasoned entrepreneurs.”
ENTREPRENEURSHIP: The Art, Science, and Process for Success
This comprehensive guide to entrepreneurship offers a holistic approach that encompasses the artistic, scientific, and practical aspects necessary for achieving entrepreneurial success. It delves into the creative and innovative mindset required to generate groundbreaking ideas, while also providing a structured, scientific framework for evaluating and refining those ideas. The book encompasses the entire entrepreneurial journey, from identifying opportunities and developing business plans to securing funding, launching operations, and managing growth. With its thorough and engaging content, this resource empowers aspiring and established entrepreneurs alike to navigate the complexities of starting and scaling successful ventures.
- Author: Charles Bamford and Garry Bruton
- ISBN: 978-0078023187