Essentials of E-Commerce
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Book Description:
Master e-commerce essentials with Kenneth Laudon’s latest book, published by Pearson. Explore key topics from digital marketing to e-commerce security. Ideal for students and professionals looking to succeed in the digital marketplace.
Essentials of E-Commerce
By Kenneth Laudon
Publisher: Pearson
ISBN: 9780135231016
Introduction:
Essentials of E-Commerce presents a comprehensive overview of the fundamental concepts and practices of e-commerce. Written by renowned author Kenneth Laudon, this book provides an up-to-date and accessible introduction to the field, covering key topics such as:
- The evolution and impact of e-commerce
- Business models and strategies
- Marketing and customer service in the digital age
- Payment systems and e-commerce security
- Emerging trends and technologies in e-commerce
With its clear writing style, numerous examples, and real-world case studies, Essentials of E-Commerce is an essential resource for students, business professionals, and anyone interested in understanding the dynamic world of e-commerce.
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