Essentials of Health Care Marketing (4th Edition) For A Comprehensive Guide
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Book Description:
ISBN-13: 9781284094312
The Essentials of Health Care Marketing (4th Edition) is a comprehensive guide that covers all aspects of marketing in the healthcare industry. This book provides a detailed overview of the key principles and strategies that are essential for successful marketing in the healthcare sector.
The book covers topics such as market research, branding, advertising, public relations, and digital marketing, all tailored specifically for the healthcare industry. It also delves into the unique challenges and opportunities that healthcare marketers face, such as regulatory constraints, ethical considerations, and the importance of patient-centered care.
The authors provide real-world examples and case studies to illustrate how these marketing concepts can be applied in practice. Additionally, the book includes discussions on emerging trends in healthcare marketing, such as telemedicine, personalized medicine, and the use of social media.
the Essentials of Health Care Marketing (4th Edition) is a valuable resource for healthcare professionals, marketers, and students looking to gain a deeper understanding of marketing in the healthcare industry.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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