Essentials of Health Care Marketing
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Book Description:
Explore the core principles of health care marketing with Eric Berkowitz’s “Essentials of Health Care Marketing.” Master effective strategies through real-world scenarios and detailed case studies. Ideal for both students and professionals in the health care sector.
Essentials of Health Care Marketing
By: Eric Berkowitz
Publisher: Jones & Bartlett Learning
ISBN: 978-1-284-12912-0
Essentials of Health Care Marketing delivers a thorough exploration of the fundamental concepts and applications of marketing within the health care sector. This book is perfectly crafted for both students and professionals eager to master effective marketing strategies in health care.
Through engaging real-world scenarios and case studies, the reader is introduced to a broad spectrum of essentials, such as understanding the unique characteristics of the health care market, comprehending consumer behavior, developing effective marketing plans, and implementing robust promotion strategies. Each chapter is enriched with discussion questions and practical activities, fostering a deeper understanding and application of the material covered.
- Key Topics:
- Understanding the Health Care Market
- Consumer Behavior & Decision-Making
- Marketing Research & Planning
- Product & Service Development
- Pricing Strategies and Distribution Channels
- Promotion and Advertising Techniques
- Public Relations and Media Engagement
- Customer Relationship Management
- Measuring Marketing Effectiveness
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