Book Description:
Dive into “Essentials of Marketing, 16th Edition” by William Perreault. Discover key marketing principles and their real-world applications in this essential guide for students and professionals alike.
Essentials of Marketing, 16th Edition
Immerse yourself in the latest edition of “Essentials of Marketing” by William Perreault. This essential resource provides a comprehensive introduction to the principles of marketing, combining theory with practical applications to offer a thorough understanding of how marketing works in the real world.
- Title: Essentials of Marketing, 16th Edition
- Author: William Perreault
- ISBN: 978-1260405323
- Edition: 16th
- Language: English