Book Description:
“Explore the latest in marketing with ‘Essentials of Marketing, 17th Edition’ by William Perreault. Dive into clear, practical insights and balance traditional principles with dynamic market trends to excel in today’s business world.”
Essentials of Marketing, 17th Edition
“Essentials of Marketing, 17th Edition” by William Perreault continues to set the standard for contemporary marketing education. Renowned for its clear presentation and practical approach, this edition integrates a dynamic marketing landscape with time-tested principles. It offers a precise balance that prepares students to succeed in a competitive business environment.
- Title: Essentials of Marketing, 17th Edition
- Author: William Perreault
- ISBN: 978-1260260373
- Page Numbers: Not available
- Language: English
- Edition: 17th