Essentials of Marketing Management (2nd Edition) Your Indispensable Tool
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Book Description:
ISBN-13: 9781138038967
The Essentials of Marketing Management (2nd Edition) is a comprehensive guide that covers all the fundamental concepts and principles of marketing. This book provides a detailed overview of the marketing process, including market research, segmentation, targeting, positioning, and the development of marketing strategies. It also delves into the various elements of the marketing mix, such as product, price, place, and promotion.
The second edition of this book has been updated to include the latest trends and developments in the field of marketing, including the impact of digital marketing and social media on consumer behavior. It also explores the importance of customer relationship management and the role of ethics and sustainability in marketing practices.
With practical examples and case studies, this book offers valuable insights into how to effectively manage marketing campaigns and drive business growth. Whether you are a student studying marketing or a marketing professional looking to enhance your skills, the Essentials of Marketing Management (2nd Edition) is a must-read resource for anyone looking to succeed in the dynamic world of marketing.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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