Essentials of Marketing Research 3rd Edition Joseph F. Hair Jr.
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Book Description:
“Master the fundamentals of marketing research with Joseph F. Hair Jr.’s ‘Essentials of Marketing Research, 3rd Edition’. This guide offers comprehensive insights into data analysis, qualitative and quantitative research, and digital technologies, complete with practical examples and case studies.”
Essentials of Marketing Research, 3rd Edition
- Title: Essentials of Marketing Research, 3rd Edition
- Author: Joseph F. Hair Jr.
- ISBN: 978-0078028816
- Edition: 3rd
- Language: English
“Essentials of Marketing Research” by Joseph F. Hair Jr., now in its 3rd edition, continues to deliver a concise yet comprehensive guide to the subject. This edition provides students of marketing and business with the necessary tools to conduct relevant, high-quality, and cost-effective research. The book covers essential topics such as data analysis, quantitative and qualitative research methodologies, and the integration of digital technologies in market research. Practical examples and case studies are included to demonstrate the application of these methodologies in the real world. This book is an invaluable resource for students aiming to master the fundamentals of marketing research, helping them develop essential skills for their professional careers.
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