Essentials of Marketing Research 6th Edition by Barry J. Babin Barry J. Babin
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Book Description:
Explore “Essentials of Marketing Research 6th Edition” by Barry J. Babin to master practical marketing research skills through concise, up-to-date content focusing on key analytical techniques and real-world applications.
Essentials of Marketing Research 6th Edition
- Title: Essentials of Marketing Research 6th Edition
- Author: Barry J. Babin
- ISBN: 978-1305263475
- Language: English
- Edition: 6th
Essentials of Marketing Research delivers a concise, up-to-date, and lively presentation of marketing research for students who seek to conduct and interpret marketing research on a practical level. Authored by Barry J. Babin, this sixth edition provides insights into how to come up with viable answers to key questions that marketers face in today’s competitive landscape. With a focus on crucial analytical techniques and hands-on applications in realistic marketing situations, this book stands as an indispensable resource for anyone looking to understand the foundations and applications of marketing research.
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