Essentials of Services Marketing 2nd Edition by Jochen Wirtz Jochen Wirtz
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Book Description:
Master the evolving field of services marketing with “Essentials of Services Marketing, 2nd Edition” by Jochen Wirtz. Explore updated methods and vital concepts for enhancing customer relationships and service delivery in this indispensable resource.
Essentials of Services Marketing, 2nd Edition
- Title: Essentials of Services Marketing, 2nd Edition
- Author: Jochen Wirtz
- ISBN: 978-9810686185
- Edition: 2nd
- Language: English
- Page Numbers: Not Available
“Essentials of Services Marketing, 2nd Edition” by Jochen Wirtz offers a comprehensive and accessible insight into the rapidly evolving field of services marketing. The book delves into essential concepts, frameworks, and practices vital for the understanding and execution of service marketing strategies. It covers a range of topics from understanding consumer behavior, to designing service delivery processes, and managing customer relationships in a service context. This edition has been updated to reflect the latest trends and practices, making it an invaluable resource for both students and practitioners looking to enhance their knowledge and skills in services marketing.
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