Essentials of Strategic Management: The Quest for Competitive Advantage (4th Edition) Your Indispensable Tool
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Book Description:
ISBN-13: 9780078112898
The book “Essentials of Strategic Management: The Quest for Competitive Advantage” provides a comprehensive overview of strategic management concepts and practices. Written in its 4th edition, this book covers the fundamental principles of strategic management and how organizations can achieve a competitive advantage in today’s dynamic business environment.
The book delves into topics such as industry analysis, competitive strategy, strategic leadership, and strategic implementation. It also explores the role of innovation, technology, and globalization in shaping strategic decisions. The authors provide real-world examples and case studies to illustrate key concepts and demonstrate how successful companies have applied strategic management principles to achieve sustainable competitive advantage.
Readers will gain a deeper understanding of how to formulate and implement effective strategies, assess competitive threats and opportunities, and adapt to changing market conditions. Whether you are a student studying business or a professional looking to enhance your strategic thinking skills, this book serves as a valuable resource for anyone interested in mastering the art of strategic management.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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