Essentials of Strategic Management: The Quest for Competitive Advantage
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“Master strategic management with ‘Essentials of Strategic Management: The Quest for Competitive Advantage’ by John Gamble and co. Explore key concepts and tactics for a competitive edge in today’s dynamic business environment. ISBN: 978-1259546983.”
Essentials of Strategic Management: The Quest for Competitive Advantage
Authors: John E. Gamble, Arthur A. Thompson Jr., and Margaret Peteraf
ISBN: 978-1259546983
Essentials of Strategic Management: The Quest for Competitive Advantage provides a crucial overview of strategic management tailored for a competitive edge. This edition, penned by esteemed authors John E. Gamble, Arthur A. Thompson Jr., and Margaret Peteraf, integrates traditional strategy concepts with modern dynamics and trends. The book emphasizes strategy as a continuous process comprising vision-setting, planning, implementation, and organizational control to achieve desired outcomes. It equips students with vital critical thinking skills necessary for making effective strategic decisions in the fast-evolving business landscape.
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